oa The Editorial Strategy of the Bijou Collection: When Media Diversification Reinforces an Edifying Ambition

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This chapter investigates the editorial strategy of Tolra and Simonet religious publisher through the analyse of two of their productions: the Bijou collection and the ‘Projections lumineuses Tol-Sim’. These productions convey the same stories and images, but using different devices: illustrated booklets and glass plates. The authors explore the main differences and continuities between these two media sets and precise the specific contribution of each of them in order to meet the edifying purposes of the publisher. Using an intermedial approach they study the media ecosystem in which the religious publisher Tolra and Simonet operated.